A predictable flow
of new interior designers and architects.
This document lays out an operational plan to get Joseph Giles specified by high-end interior designers and architects through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
Joseph Giles is a British designer-manufacturer of luxury architectural ironmongery, founded in 1998 and based in West Sussex. A family business — John Harwood (founder), Giles Harwood (Managing Director) and Joseph Harwood (CEO) — it has grown into one of the finest names in high-end hardware, with solid-brass door, cabinet and window fittings designed and hand-finished in Britain and specified on super-prime residential projects in over 50 countries. The proposition is a holistic range built from a single material, with matching finishes across hundreds of pieces and a bespoke-commission service for the world’s most exacting private homes and their ultra-high-net-worth owners.
1998
Founded in West Sussex
family-run designer-manufacturer, now a market-leader in high-end architectural hardware
50+
countries with Joseph Giles projects
super-prime residences and yachts specified worldwide, from London to LA and the Gulf
100%
solid brass, made in Britain
one material, matching finishes across hundreds of pieces, hand-finished by their own artisans
3
showrooms and teams
London, Los Angeles and New York, covering the UK and US markets directly
What sets you apart
Joseph Giles is not a catalogue reseller. Every piece is designed and engineered in-house and hand-finished in solid brass — from lever handles and door pulls to cabinet hardware, window fittings and switch plates — with matching finishes across the whole range so a project reads as one coherent scheme. The detail runs deep: a patent-pending sprung-rose mechanism keeps a handle from ever protruding more than 6mm from the door. And when a scheme needs something that does not exist yet, the bespoke-commission service designs and makes it. That combination of a single-material range, in-house craft and true bespoke is what puts them on the specification for the world’s most demanding private residences.
What we will push on your behalf
Joseph Giles’ solid-brass, made-in-Britain hardware and bespoke commissions, pitched to the people who specify it: high-end interior designers and architects. The cold email opens a single conversation at the specification stage, where one decision can put Joseph Giles hardware across an entire super-prime project. The angle lands on a conviction every luxury designer shares — a high-end interior should feel as good as it looks, and the hardware is the part the client touches every day. We reach the studios you have not worked yet, on projects where heirloom brass is the expected level of finish.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the universe of high-end interior design and architecture practices across the English-language markets a cold campaign can reach effectively: the United States, Canada, Australia and New Zealand, plus the international hubs where English is the business language and ultra-high-net-worth residential is dense — Singapore, Hong Kong and the UAE. The UK is set aside at your request, already worked for years. We deliberately screen for premium: if a studio’s own site and published projects do not read as high-end, they come off the list. Company size is not a filter — a sole super-prime designer is as valuable as a fifty-person practice. The resulting working universe is around 13,500 premium specifier firms, with the United States carrying the bulk of it.
~13,500
premium specifier firms identified
high-end interior design and architecture practices across the US, Canada, Australia, New Zealand, Singapore, Hong Kong and the UAE (UK set aside), after the premium/high-end quality filter
~6,750
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~111
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~22
potential new clients
over 12 months (B2B average closing rate: 20%) — market headroom on a super-prime, cost-insensitive ticket, not a delivery cap
How we build this database
We cross-reference the AD100 and Elle Decor A-List, national design and architecture directories, the design press (Architectural Digest, Dezeen, Luxe, Tatler, House & Home), award lists (Gold Nugget, Luxe RED, Houses Awards), Houzz and ArchiPro project pages, and LinkedIn to identify studios that match your criteria. Every contact is then verified and enriched by AI: a premium/high-end screen on the studio’s own site and projects, a named decision-maker check, business email validation, and a last-12-month project and press scrape. Impossible to do by hand across thousands of firms in a dozen countries — this is what makes qualification possible at scale.
Why 50% are contactable
Founders and principals of luxury design studios are rarely listed in public databases with a direct business email. This 50% ratio is deliberately conservative for the segment — high-end studios typically yield 40% to 60% verified decision-maker emails through Sales Navigator, Apollo, Hunter and our enrichment stack — so you get realistic projections rather than optimistic ones.
This sizing is the maximised, defensible version of the reachable premium universe, with the UK set aside at your request. We can tighten it (US only, top design capitals only, interior designers only) or widen it back (add the UK, add hospitality specifiers) once Phase 1 of the campaign has run. Two things to keep in mind: the premium filter is applied on each studio’s own published work, and the ~22 figure is market headroom on a super-prime, cost-insensitive ticket, not a promise — the real value is surfacing the studios you have never worked, exactly as your team already sees with designers who are not yet in HubSpot.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real prospects, picked across the reachable markets (US, Canada, Australia, New Zealand, Singapore, the UAE and Hong Kong) to show the approach works everywhere the campaign runs. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the studio fits Joseph Giles. The same method will then be applied to your full database of ~6,750 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a recently published project, an award or ranking, a senior hire, the hardware they specified on a job. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample spans four US studios (Los Angeles, New York, San Francisco, Chicago) and six international practices (Melbourne, Toronto, Auckland, Singapore, Dubai, Hong Kong) — a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Landry Design Group
Richard Landry, AIA·President & Founder
High-end custom residential architecture, Bel-Air / Los Angeles. Founded 1987; AD100; super-prime estates for ultra-high-net-worth clients.
SIGNAL DETECTED
June 2025: Landry Design Group won four Gold Nugget Awards (two Grand, two Merit) at the Pacific Coast Builders Conference — for the Brentwood, El Milagro, Crestwood and Montana Lake House residences. A $27.95m Brentwood contemporary was also featured on The Luxury Home Show.
WHY THIS PROSPECT FOR JOSEPH GILES
A studio designing multi-thousand-square-foot bespoke estates where cost is no object and every fitting is specified to match. Landry’s transitional, classical-meets-contemporary detailing is exactly where heirloom solid-brass door and cabinet hardware reads as the expected level of craft, and the bespoke-commission service answers the one-off pieces these homes demand.
02
S.R. Gambrel
Steven Gambrel·Founder & Principal
New York interior design studio, architecture-trained principal. AD100; period-authentic townhouse and estate interiors.
SIGNAL DETECTED
Named to the Architectural Digest AD100 in 2026 (and in 2025). Gambrel’s salvage-informed, period-authentic interiors already draw on heritage British fittings brands such as Drummonds and Urban Electric.
WHY THIS PROSPECT FOR JOSEPH GILES
Gambrel’s whole aesthetic rests on unlacquered solid brass that patinas with age, on 19th-century townhouses and estates where the hardware is a period detail, not an afterthought. Joseph Giles’ hand-finished brass and bespoke commissions sit squarely in the palette he already specifies.
03
NICOLEHOLLIS
Nicole Hollis·Founder & Creative Director
San Francisco luxury residential studio. AD100 and Elle Decor A-List; UHNW homes in Tahoe, Jackson Hole, Hawaii and New York.
SIGNAL DETECTED
Published her Rizzoli monograph Artistry of Home in 2024, and was named a 2025 Design Icon by California Home+Design (April 2025). Recent work includes the Signature Suites at Kona Village, A Rosewood Resort, with Walker Warner Architects.
WHY THIS PROSPECT FOR JOSEPH GILES
A studio built on “exquisite craftsmanship” and timeless, material-driven interiors for ultra-high-net-worth private homes. Heirloom solid brass that ages, rather than plated fittings, is a natural fit for her stated ethos, and the calibre of estates and resorts she specifies for matches Joseph Giles’ super-prime positioning.
04
Suzanne Lovell Inc.
Suzanne Lovell·Founder & Principal
Chicago luxury interior-architecture firm, architect-trained founder (ex-SOM). AD100 interior architect; historic estates and penthouses.
SIGNAL DETECTED
Named a 2025 Luxe RED Awards judge and won a Luxe RED Award for a Lakeside, Michigan residence; featured on the July 2024 Luxe Interiors + Design cover and in a 2026 Sandow “Private Tour”.
WHY THIS PROSPECT FOR JOSEPH GILES
An architect-led studio delivering fully custom interiors — bespoke millwork, cabinetry and complete door programmes on historic estates and penthouses. Lovell specifies hardware at the component level, exactly where premium British solid brass elevates the enduring detail her clientele expects.
05
Rob Mills Architecture & Interiors
Rob Mills·Founder & Creative Director
Melbourne architecture-and-interiors studio (offices Sydney, Perth). Three decades of Australia’s premier luxury residences, architecture and interiors in-house.
SIGNAL DETECTED
November 2025: Howqua River Lodge, a five-bedroom off-grid alpine residence with spotted-gum timber interiors, published by Dezeen (30 Nov 2025) and named a 2025 Houses Awards finalist.
WHY THIS PROSPECT FOR JOSEPH GILES
Because the studio delivers architecture and rich, layered interiors under one roof, hardware specification runs through the same team — a single decision point for brass door and cabinet hardware on super-prime homes. Their timber-and-metal material language is exactly where solid brass belongs.
06
Rosen + Co Design Studio
Jodie Rosen·Founder & Principal Designer
Toronto design studio specialising in high-end custom homes and large-scale residential renovations, with “material richness” as a signature.
SIGNAL DETECTED
Named to House & Home’s H&H 100 list of Canada’s top designers (2025 edition, updated January 2026).
WHY THIS PROSPECT FOR JOSEPH GILES
A studio whose signature is material richness on high-end custom homes — precisely the segment that specifies premium brass hardware for a tactile, luxury finish. National recognition puts her in front of exactly the clientele Joseph Giles serves.
07
CV Interiors
Celine Vernezy·Director & Principal Designer
Auckland luxury interior design studio, Paris-trained founder with 30+ years; former curator at design showroom Cavit & Co.
SIGNAL DETECTED
Completed the Merivale Avenue residence in Epsom, Auckland in 2024, and specified Turnstyle Designs lever handles — a British brass hardware maker — on her Parnell residence project (credited on ArchiPro).
WHY THIS PROSPECT FOR JOSEPH GILES
The strongest hardware signal in the sample: she already sources premium British brass hardware, which makes Joseph Giles a direct upgrade-and-bespoke conversation rather than a cold introduction — higher-touch handles and one-off commissions on the same kind of super-prime project.
08
Elliot James Interiors
Elliot Barratt·Founder & CEO
British-founded luxury interior design studio, HQ Singapore with Dubai and London offices. Penthouses and landed residences.
SIGNAL DETECTED
Named a winner in LUXlife Magazine’s Leaders in Luxury 2024 (Best Luxury Interior Design & Architecture Studio).
WHY THIS PROSPECT FOR JOSEPH GILES
A British-founded studio working luxury penthouses and villas across Singapore, Dubai and London, culturally primed for British-made solid brass — and its multi-hub footprint spans two of your three international target markets in a single relationship.
09
XBD Collective
Ellen Søhoel·Founder
Dubai luxury design house (offices London, Kochi). Palm Jumeirah and Emirates Hills villas; whole-island mansion programmes.
SIGNAL DETECTED
Completed interior designs for the exclusive mansions and villas on AlThuraya Island (Sharjah Waterfront) in August–September 2024, up to the “Majestic Mansion” tier; holds a CID Award for Residential Interior Design of the Year.
WHY THIS PROSPECT FOR JOSEPH GILES
Super-prime UAE residential at volume — Palm Jumeirah and Emirates Hills villas plus entire island mansion programmes — means hardware specified across dozens of homes at once. Exactly the scale where a single relationship puts Joseph Giles brass through a whole development.
10
In Situ & Partners
Yacine Bensalem·Founder & Principal
Hong Kong architecture-led practice, founded 2011. Super-prime private residences internationally, yacht interiors and elite private clubs.
SIGNAL DETECTED
Featured in Tatler Asia for a super-prime private residence: a 4,090 sq ft Haussmann-style family apartment in Paris’s 16th arrondissement with Eiffel Tower views, recreating classical detailing.
WHY THIS PROSPECT FOR JOSEPH GILES
An architect-led, detail-obsessed practice restoring and building high-end private residences where classical detailing and bespoke fittings are the point. The bespoke-commission service is the hook — they need one-off hardware that matches a period scheme.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a founder or design principal opens an email and reads a line that names a project they just published, an award they just won, or the very hardware they specified on a recent job, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of high-end studios, then weaves them into the opening line of each email so every message reads as if a human spent two minutes on the recipient’s work. No flattery, no horoscope copy, no “I came across your website” openings, just a precise, verifiable fact in the designer’s own vocabulary, tied directly to Joseph Giles’ hardware.
The principle: when a design principal reads the email, they should think “this person looked at my work”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in specifier vocabulary — specification, finishes, joinery, millwork, brassware, bespoke, super-prime.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
A recently completed or published residential project
What we look forThe studio’s most recent published or completed residential project in the last 6 to 18 months: a new home tour, a portfolio addition, an Instagram reveal, a press feature. The richer the detail (location, materials, joinery), the more precise the opening line.
Where we find itStudio website (projects / news) · Instagram · Dezeen · Luxe · Tatler · House & Home · ArchiPro · Houzz
Findable on90% of prospects
Raw data
Rob Mills Architecture & Interiors published Howqua River Lodge on Dezeen on 30 November 2025 — a three-pavilion off-grid alpine house with spotted-gum timber interiors, pool, spa and sauna.
AI personalisation →
“I saw Howqua River Lodge go up on Dezeen at the end of November, the spotted-gum joinery running through the three pavilions is exactly the kind of project our solid-brass hardware sits well in.”
02
A recent award, ranking or editorial recognition
What we look forA named award, ranking or feature in the last 12 months: an AD100 or Elle Decor A-List entry, a Gold Nugget or Luxe RED award, a Houses Awards shortlist, a House & Home top-designers list, a magazine cover or a monograph.
Where we find itAD100 · Gold Nugget Awards · Luxe RED · Houses Awards · House & Home H&H 100 · trade press · LinkedIn
Findable on65% of prospects
Raw data
Landry Design Group won four 2025 Gold Nugget Awards (two Grand, two Merit), announced 25 June 2025, for the Brentwood, El Milagro, Crestwood and Montana Lake House residences.
AI personalisation →
“I noticed Landry Design Group picked up four Gold Nugget Awards in June, El Milagro especially looks like a home where the hardware is part of the story.”
03
The hardware and finishes specified on a recent project
What we look forThe materials and hardware a studio actually specified on a recent job: the metals palette, the finishes, and in particular any competing hardware brand credited in a project’s supplier list. This is the sharpest signal because it opens a direct upgrade-and-bespoke conversation.
Where we find itProject detail pages · ArchiPro / Houzz spec lists · supplier credits · “get the look” press features · studio case studies
Findable on55% of prospects
Raw data
CV Interiors specified Turnstyle Designs lever handles — a British brass hardware maker — on its Parnell residence project, credited on its ArchiPro project page.
AI personalisation →
“I noticed you specified Turnstyle lever handles on the Parnell house, we make solid brass in the same spirit and take it further with fully bespoke commissions.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Celine Vernezy, Director of CV Interiors in Auckland, signed by Carlos Byng, Head of Specification at Joseph Giles.
FromCarlos Byng · Joseph GilesToceline@cvinteriors.co.nzSubjectThe Parnell handles + what you have coming up
Hi Celine,
I noticed you specified Turnstyle lever handles on the Parnell house, and saw the Merivale Avenue project you completed last year. We make solid brass in the same spirit, and take it further with fully bespoke commissions.
We are Joseph Giles, a West Sussex designer-maker of solid-brass architectural hardware — door, cabinet and window fittings, all designed and hand-finished in Britain, specified on super-prime residences in over 50 countries.
The reason to talk is the bespoke side: when a scheme needs a handle, pull or plate that does not exist yet, we design and make it, with matching finishes across the whole project so nothing reads as off-the-shelf.
Worth a fifteen-minute call to see if it fits what you have coming up?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Joseph Giles has all three.
Our conviction is that we can install for you a steady stream of qualified specification opportunities with high-end design studios over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.